All case studies
(02)(Case study)(Personal brand · AI education)
ai, inspanish
A Spanish-language AI education brand that helps creators, founders and professionals understand and use artificial intelligence in practical ways.
- followers on Instagram and TikTok
- 95K+
- views on the most viral video
- 6.5M
- views across the top three
- 12.2M
thework
Since 2022, short-form content about AI tools, tech trends, productivity workflows and digital culture, combining journalism, storytelling, video production and content strategy.
The focus: turning complex AI topics into simple, useful and engaging content for Spanish-speaking audiences.
- Strategy
- Scripting
- Short form
- Editing
(What we made)
- 01A community of 95K+ followers across Instagram and TikTok.
- 02Viral videos reaching 6.5M+, 3.9M+ and 1.8M+ views.
- 03Built from scratch, filming and posting until it worked.
© 2026 Nicolás Castro